JAM-DOWN BEATS

Logo / Branding / Digital Design / Packaging / Drawings

This project reflects the history of Jamaica and music history through visual style. All of the items were created not just to represent and evoke feelings, but also to teach and educate. For example, coasters on one side have a logo and on another side, they have a brief biography of musicians. The design of cups is using different songs than on the coasters creating a further link to the artist. Last but not least the application was created for discovering more about Jamaica itself and its rich history of music and musicians.